A NEW FINTECH ACTOR
ARRIVES IN TOWN
TRUST YOU?
The Monee Bank start-up seeks to revolutionize the traditional banking sector.
Its main objective is to help people take better financial control
and get more out of their money.
The start-up wishes to become a reference in the fintech world. To achieve this. They are aware that they need to address a specific audience. The target is young people between 22 and 35 years old (Millennials), who are offered their first banking services in order to become loyal customers and thus become a reference in the world of banking.
To create a prototype App in 2-days record time.
The challenge is to ensure that young people have a pleasant banking experience.
It is important to give them a positive image of banking, one that adapts to their needs.
The digital product will have to take into account all the conclusions reached in the first stage
of research conducted by the client.
After a first phase of research I have come to a clear conclusion that we must offer our users a number of advantages.
- No dependence on office hours to carry out transactions, without time restrictions.
- No need to find a nearby branch or make trips, or depend on opening hours to check your movements, for example, or to make cash withdrawals.
- Continuous notifications: this ensures total user control overall movements without any problem. Notifications or alerts may be received by email or SMS, for example. Notification is provided of any operation or payment involving your account.
- Perfect for travelling: attractive travelling cards are offered, to make payments in many countries without having to pay high fees.
The application should be very complete, simple and very intuitive for young people, with tips and recommendations or advice on how to save money and, even, with tools to help regarding management or objectives.
After detecting the problems involved, I set out to find solutions focusing mainly on the creation of a powerful and functional app, also user-friendly for banking applications.
Interface
To improve the user interface readability, will used the power of color. The blue-white mix will help users to focus on the most important functionality, separating different areas and blocks of content.
To maximize the UX, I decided to organize contacts by frequency of operations. This way, users can save time in regular transactions.
Design system
I have also created a simple design system for the Monee Bank App to facilitate the development of the rest of the functionalities by the team. Maintaining a design, and therefore a consistent user experience in a company of the size of a bank can be complicated. To meet this objective, it was necessary to use a modular, or «atomic», design methodology. Creating from the most elementary to the most complex would be the formula to follow.
When designing the App, I took into account that young people have not received financial education, and have limited knowledge of economy and finance; the UX Writting has been adapted to make the functionality of the application understandable.
The proposed image meets their needs by projecting closeness. I wanted to depart from the usual coldness associated to banking, so that the digital product is attractive and easy to use, without losing sight of the professionalism and security that a traditional bank can offer.
I also considered transparency very important, in order to generate Millennial trust, as one of the strengths on which the application should be based. Make the content very clear, show the “small print” clearly and openly. Give them peace of mind and confidence when using the application.
The idea is Ok!
The application was presented to the client who proposed the challenge, and he liked the proposal. Young people need the application to offer them advantages over their competitors, and these were reflected in the functionalities and services embodied in the app.
Functionalities
● Design focused on a young user.
● UX Writing focused on Millennials without losing credibility and seriousness.
● Access to cards and movements within each of the accounts.
● Study of expenses (PFM) and income.
● Instant transfers and payments.
● Service of accumulation of discount points.
● Loyalty for the best clients.
Services
● Personalized services: cards, loans, etc.
● No fees: ATMs, custody, transfers.
● Physical attention for complex products.
● Free 24-hour telephone service.
● Telecare for theft.
Thanks to these strengths, the app meets the needs raised at the beginning of the challenge.